Broken tooth or lost filling, explained

9%

Conversion rate

3.7%

Click-through rate

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What should a patient do first after breaking a tooth or losing a filling?

Send an email with the first steps for a broken tooth or lost filling. Patients who know what to do act faster and calmer. This campaign gives the steps and tells them to call you.

On this template: 9% conversion rate and 3.7% click-through rate.

Campaign brief and overview

A spotlight on broken teeth and lost fillings: what to do first and what repair can involve. Any time.

Why this email works

  • Gives practical first steps
  • Q&A answers whether to wait
  • No scare tactics
  • The number leads

The strategy behind it

  • Banner: photo on top, brand colorA clear tray and mirror.
  • Body copy: short and centeredFirst steps in two sentences.
  • Value text: question and answerWhether to wait.
  • Final CTA: rule and phoneThe number leads.