Emergency dental appointments, explained

9%

Conversion rate

3.8%

Click-through rate

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How can a practice make sure patients know to call in an emergency?

Send an email that explains how emergency appointments work and when to call. Patients in pain don't search carefully; they remember. This template puts your number in their inbox before they need it.

On this template: 9% conversion rate and 3.8% click-through rate.

Campaign brief and overview

A spotlight on emergency appointments: what counts as an emergency and how to get help, with the practice number front and center. Any time. Good to save.

Why this email works

  • Defines an emergency plainly
  • Ticks give three clear steps
  • Says when to go to the ER
  • The phone number leads

The strategy behind it

  • Banner: type onlyClear and text-led.
  • Body copy: with ticksThree steps to take.
  • Value text: did you knowWhy calling first helps.
  • Final CTA: rule and phoneThe number leads.