Toothache, explained

8%

Conversion rate

3.6%

Click-through rate

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Why should a toothache never be ignored?

Send a short email that explains why a toothache needs a look. Patients put pain off, hoping it will pass. This campaign gently explains why that's risky and gives one easy way to call or book.

On this template: 8% conversion rate and 3.6% click-through rate.

Campaign brief and overview

A spotlight on toothache: what it can mean and why not to wait, with a call or booking as the next step. Any time.

Why this email works

  • Speaks plainly about a worry
  • Myth and fact corrects a risky idea
  • No scare tactics
  • A clear next step

The strategy behind it

  • Banner: with a personA calm face, a clear line.
  • Body copy: short and centeredWhat a toothache can mean.
  • Value text: myth and factPain fading is not the problem going.
  • Final CTA: tinted bandCall or book.