Dental fillings, explained

8%

Conversion rate

3.4%

Click-through rate

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How do I explain a dental filling to a worried patient?

Send an email that explains fillings in plain language. Patients are often anxious about what they don't understand. This campaign describes what a filling is and what to expect, then invites them to book if they need one.

On this template: 8% conversion rate and 3.4% click-through rate.

Campaign brief and overview

A spotlight on fillings: what they are, how a visit goes and how long they last, with no offer. Any time.

Why this email works

  • Explains a common treatment simply
  • Ticks show how a visit goes
  • Q&A answers how long they last
  • A number to call as well as a button

The strategy behind it

  • Banner: question-style, with a photoA friendly photo sets a calm tone.
  • Body copy: with ticksTicks make the visit concrete.
  • Value text: question and answerAnswers how long a filling lasts.
  • Final CTA: rule and phoneA quiet close.