Dental crowns, explained

8%

Conversion rate

3.5%

Click-through rate

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What is a dental crown, and when does a patient need one?

Send an email with a plain guide to dental crowns. Patients told they need a crown often leave unsure what it means. This campaign explains it simply and invites questions in a consultation.

On this template: 8% conversion rate and 3.5% click-through rate.

Campaign brief and overview

A spotlight on crowns: what they are, when they're used and what the visits involve. Any time.

Why this email works

  • Explains when a crown is the answer
  • Ticks show what a visit covers
  • One fact: a crown protects the tooth
  • A clear next step

The strategy behind it

  • Banner: with a personA calm, mature face.
  • Body copy: with ticksTicks show the process.
  • Value text: did you knowA crown protects what is left.
  • Final CTA: tinted bandOne button to book.