Dental crowns, explained
A plain guide to dental crowns.
Root canal treatment, explained
8%
Conversion rate
3.4%
Click-through rate
Email type
How do I take the fear out of root canal treatment?
Send an email that explains root canal treatment plainly. The procedure has a frightening reputation, and a clear description helps patients accept the care they need. This template ends on one way to book.
On this template: 8% conversion rate and 3.4% click-through rate.
Campaign brief and overview
A spotlight on root canals: what they are, why they have a reputation and what the visits involve, with calm reassurance. Any time.
Why this email works
- Takes on the reputation directly
- Ticks show what a visit covers
- Myth and fact is honest, not glib
- A number to call as well as a button
The strategy behind it
- Banner: question-style, with a photoA relaxed photo.
- Body copy: with ticksTicks show the process.
- Value text: myth and factAddresses the reputation.
- Final CTA: rule and phoneA quiet close.
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