Grinding, clenching and jaw pain
A treatment-options email for people who grind or clench.
Grinding and clenching: signs you might be missing
6%
Conversion rate
2.4%
Click-through rate
Email type
What are the signs a patient is grinding or clenching their teeth?
Send an educational email on the signs of grinding and clenching that people often miss. Patients read the list and recognize themselves. This campaign explains what to look for and offers one way to book a check.
On this template: 6% conversion rate and 2.4% click-through rate.
Campaign brief and overview
Teach one useful thing well: the signs of grinding people miss, and a gentle invitation to a checkup. Any time.
Why this email works
- Lists five clues people can recognise
- Plain English, no jargon
- Names a simple protective option
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, brand colorA tired-morning photo.
- Body copy: short and centeredThe clues, in one paragraph.
- Value text: did you knowWear on the biting edges is an early sign.
- Final CTA: rule and phoneA quiet close.
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