Custom sports mouthguard offer
A dated mouthguard offer timed for the start of a sports season.
Custom sports mouthguards, explained
8%
Conversion rate
3.4%
Click-through rate
Email type
How do I explain the value of a custom mouthguard to parents?
Send a short email guide to custom sports mouthguards, covering why they fit and protect better than store-bought ones. Parents read it before the season starts. This template ends on one button to book a fitting.
On this template: 8% conversion rate and 3.4% click-through rate.
Campaign brief and overview
A spotlight on mouthguards: how a custom guard is made, why fit matters and when to replace it. Before sports seasons.
Why this email works
- Explains why fit matters
- A Q&A answers a common question
- No offer, so it stays helpful
- A clear single next step
The strategy behind it
- Banner: photo on top, brand colorA sports photo sets the context.
- Body copy: short and centeredTwo sentences on what a custom guard is.
- Value text: question and answerWhen to replace one.
- Final CTA: tinted bandOne button to book a fitting.
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