Your options for stained teeth
A treatment-options email that compares whitening, bonding and veneers honestly.
Coffee, wine and smoking: why teeth stain
7%
Conversion rate
2.7%
Click-through rate
Email type
Why do teeth stain, and what helps?
Send an educational email on why coffee, wine and smoking stain teeth and what helps. It's a question patients have, and the answer leads naturally to whitening. This template explains it plainly and ends on one booking button.
On this template: 7% conversion rate and 2.7% click-through rate.
Campaign brief and overview
Teach one useful thing well: common causes of staining and what helps, with a gentle invitation to a visit. Any time. Good before party season.
Why this email works
- Names common causes plainly
- Matches options to the kind of stain
- Before and after is about clarity
- A gentle invitation to book
The strategy behind it
- Banner: question-style, with a photoA coffee-shop photo for a relatable cause.
- Body copy: with ticksCauses and what helps.
- Value text: before and afterFrom unsure to a plan.
- Final CTA: tinted bandOne button to book.
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A percentage offer on bonding that leads with type alone and answers how it differs from veneers.