Teeth whitening spotlight
One treatment explained plainly: what whitening is, what a visit includes and when to ask.
Your options for stained teeth
11%
Conversion rate
4.3%
Click-through rate
Email type
What's the best way to help patients with stained teeth?
Send an email campaign that compares the options honestly: whitening, bonding and veneers. Patients with stained teeth often don't know which route fits, and a fair comparison builds trust. This template ends on a consultation so each patient can get advice for their own teeth.
On this template: 11% conversion rate and 4.3% click-through rate.
Campaign brief and overview
For someone whose teeth look yellow or dull in photos and doesn't know where to start. It leads with the problem in the reader's words, shows more than one route, recommends nothing, and makes a consultation the obvious next step. Any time of year, or before photo-heavy moments like holidays and weddings.
Why this email works
- Opens with the problem in the patient's words
- Shows whitening, bonding and veneers side by side
- Recommends nothing, so it reads as advice
- A consultation is a low-pressure next step
The strategy behind it
- Banner: question with a photoA question and a smiling photo make it feel like a conversation.
- Body copy: with ticksTicks show what a consultation covers.
- Value text: 1, 2, 3Three points compare the options without choosing one.
- Final CTA: tinted bandPoints to a conversation as the single next step.
More teeth whitening templates
New patient whitening offer
A new-patient whitening offer that leads with the discount and never promises a result.
Teeth whitening: dated dollar-off offer
A dated whitening offer where the end date carries the urgency and a Q&A removes the main doubt.
From other categories
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.
Your options for crooked teeth
A treatment-options email that compares routes honestly and ends on a consultation.
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.