New patient whitening offer
A new-patient whitening offer that leads with the discount and never promises a result.
Teeth whitening spotlight
9%
Conversion rate
3.8%
Click-through rate
Email type
How do I explain whitening to patients so they feel ready to book?
Send an email spotlight that explains whitening plainly: what it is, what a visit includes and when to ask about it. Educational email builds confidence without pushing a sale. This campaign ends on one clear invitation to book an appointment.
On this template: 9% conversion rate and 3.8% click-through rate.
Campaign brief and overview
A spotlight on one treatment, explained so well the reader wants to book. It opens with what whitening is, takes the mystery out of the visit and invites the reader in. There is no offer, so it works at any time of year. Any time. Good as a regular service email between promotions.
Why this email works
- Explains the treatment before asking for a booking
- Lists what a visit includes, so it feels familiar
- No offer, so it never cheapens the treatment
- Ends with a number to call as well as a button
The strategy behind it
- Banner: question-style, with a personA friendly face and a plain headline set a helpful tone.
- Body copy: with ticksTicks make the visit concrete and easy to scan.
- Value text: did you knowOne fact about staining answers why people ask.
- Final CTA: rule and phoneA quiet close with a number to call as well as a button.
More teeth whitening templates
Your options for stained teeth
A treatment-options email that compares whitening, bonding and veneers honestly.
Teeth whitening: dated dollar-off offer
A dated whitening offer where the end date carries the urgency and a Q&A removes the main doubt.
From other categories
Your options for crooked teeth
A treatment-options email that compares routes honestly and ends on a consultation.
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.