Teeth whitening spotlight
One treatment explained plainly: what whitening is, what a visit includes and when to ask.
Photo-ready for graduation
8%
Conversion rate
3.4%
Click-through rate
Email type
How do you get graduates and parents booked before photos?
Send an email in graduation season about planning a photo-ready smile. Lead time is the message: the earlier they book, the better. This campaign speaks to graduates and parents, with one clear action.
On this template: 8% conversion rate and 3.4% click-through rate.
Campaign brief and overview
The graduation moment: photo-ready smiles. The reason to book now is lead time, and the copy is written to the graduate or the parent. Promote from March.
Why this email works
- Rides a moment of milestones
- The urgency is lead time, which is true
- Works for graduates and parents
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, brand colorA graduation-day photo.
- Body copy: short and centeredPhotos and planning.
- Value text: did you knowWhitening takes planning.
- Final CTA: rule and phoneA quiet close.
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