Children's checkups, explained
A calm guide to a child's first checkup for parents.
Kids' teeth: first visits, brushing and cavities
7%
Conversion rate
2.6%
Click-through rate
Email type
How do I help parents look after their children's teeth?
Send an educational email for parents on first visits, brushing and early habits. Useful guidance earns attention and goodwill, and it keeps your practice in mind. This campaign closes with one easy way to schedule a children's visit.
On this template: 7% conversion rate and 2.6% click-through rate.
Campaign brief and overview
Teach one useful thing well: three habits for children's teeth, with an invitation to a first visit. Before school terms and in Children's Dental Health Month.
Why this email works
- Speaks to the parent
- Three habits are easy to remember
- A tip makes brushing fun
- No selling and no urgency
The strategy behind it
- Banner: question-style, with a personA friendly face for a parent audience.
- Body copy: with ticksTicks give three habits.
- Value text: parent tipOne tip: brush together.
- Final CTA: tinted bandOne button to book a visit.
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